Andy Jenkins from StomperNet has sent me these simple 10 steps to freeze your business…fast!

As I do not want you to misunderstand my wording, here is the complete email Andy was sending:

Subject: 10 Simple Steps to *Freeze* Your Business

Here’s a handy little checklist you can use to run your
business:

1. Wake up and check emails.
2. Answer ordering questions.
3. Check support emails.
4. Check on fulfillment to make sure orders are shipping.
5. Check on Quality Control based on a customer complaint.
6. Check with vendors
7. Check with suppliers
8. Etc. Etc.
9. IF you have ANY time left, work on “business development”
10. Call it a day, go to bed, start again tomorrow.

If you’re like 80% of small business owners today, that’s what
your day is like.

Stuck.
Frozen.
Unable to move forward.

If you don’t change your operations TODAY, you’re going to kill
your business slowly (and drive yourself crazy), by doing the
same thing everyone else does.

=====
What You’re Doing Wrong
=====

From the time you start work until the time you quit for the
day, you spend most of your time on fulfillment - making sure
you meet your initial obligations to your first-time
customers.

Whether it’s making sure your packages are shipping or
following up on QC or support, most of your “work” time is
spent on tiny, nitty gritty details of your business.

By the time you’re done, you have almost no energy or
braincells left.

If you’ve got a small amount of time left over, you’re doing
what you THINK makes sense for growing your business.

Your whole business development “plan” (if you could call it
that) is all about finding NEW customers.

After all, NEW customers = more business, right?

That’s true.  It does.

But if you’re like 80% of other small businesses, you’re stuck
in a vicious cycle just like this.

You get NEW customers, spend almost all your time fulfilling
their orders, and then you get more new customers, and spend
almost all your time fulfilling their orders, and then you
get…

See what I mean?  The more customers you get, the less time you
have to work on getting more - eventually you hit a FREEZE
point…

You just can’t seem to grow your business, and you don’t seem
to have ANY time to even think about why.

Well we’re going to fix that right now.

Tattoo this on your arm (or at least commit it to memory).

=====
A NEW customer is the HARDEST kind to sell to.
=====
…

Well, DUH!  Sure, everyone in business who knows anything knows
that.  In fact, I’d say that almost every person suffering
through the above scenario “knows” that fact too.

But it doesn’t do them one bit of good because they are in the
FREEZE - they don’t have time to do anything different.

I even just heard some of you say it:

“That’s great and all, but I don’t have time!”

Here’s how to break the vicious cycle.

If you remember yesterday, I told you about making your
customers feel like they are SMART to buy from you, and that
their purchase was a SAFE transaction.

Well that can be an uphill battle.

But once you’ve won that victory, you can (and SHOULD) continue
to trade on that “warm fuzzy” feeling you’ve created for your
customer.

Unless you DON’T want to make as much money from as little work
as possible…

But like we stated before, most business owners are way to
preoccupied with focusing on fulfillment of their initial sale.

They never even get around to developing a portfolio of offers
that they can make sequentially to the customers who already
know, like, and trust them.

They’re easier to market to than new customers, too.  You’ve
already got their contact information, and you know what
they’ve already bought.

And best of all, they’re easier to FULFILL than new customers.
They’re already in your system, you’ve already ironed out any
issues they may have had with their first order.

Hopefully, they’re well satisfied, feeling SMART, SAFE and
happy, too!

So the next time you get a spare minute to work on business
development, try to come up with the SIMPLEST, FASTEST
additional offer you can make.

Upsell, Cross-sell, Bundle, whatever - just get ONE more item
that you can sell to the folks who have already bought from you.

The key is SIMPLE and FAST.

I’m not saying you need to lower the bar when it comes to
quality, but you don’t have to try nearly so hard to keep them
happy with your subsequent offerings.

They’re no longer a skeptic, and they’ve lowered their
defenses.  You’re no longer one of “them” - you’re on the
inside of their circle.

So by shifting your focus onto your EXISTING customer base and
selling more to them (even just a tiny bit), you will actually
REDUCE the amount of time you have to spend focusing on
fulfillment yourself.

And considering how easy it is to automate the process of
marketing new offers to your existing customers, you’ll be
making even MORE MONEY at the same time.

My suggestion for what to do next?

Use some of that extra cash to HIRE HELP to handle ALL the
fulfillment day-to-day hassle.  Get yourself out of that J.O.B.
at your own business and get a little taste of FREEDOM.

What you do with it is up to you, of course.  You can just
slack off with that free time and extra cash, OR…

You can reinvest your time on MORE “big-picture” activities
that will REALLY grow your business and your bottom line.

Once you’re maximizing your income from every customer you
have, THEN it’s time to focus on getting new customers.

You’ll simply have way more resources to work with - more time
to spend and more cash to invest in marketing, lead generation,
and everything else.

How can this plan work for you?  Just like this:

Check out Scott Voelker - we did a video case study with Scott
just the other day so we could share it with you.

https://stompernet.infusionsoft.com/go/F5CS2/SN1194

Due to his application of our FREE video tutorials, he was able
to increase profits on a new product he had developed and
pocket $5100 dollars in PURE PROFIT in just a few days.

Now he’s got the ability to focus on the next step in his
business - focus on REALLY building up his profits from his
existing customer base.

After all, he’s been in business for a decade - that’s a lot of
leads he ALREADY HAS!  When he rolls out the membership site
idea he’s working on, he’ll be rolling in CASH, too!

https://stompernet.infusionsoft.com/go/F5CS2/SN1194

Check out his video to see how his life has been improved just
by making this small change in focus, and how he’ll grow more
in the next YEAR than he has in the past TEN.

——
That membership site that Scott’s developing is just ONE of the
many techniques to get a bigger share of your current
customer’s wallet that are included in the FormulaFIVE Sales
Stackers module.

Sales Stackers will give you a vast array of detailed
techniques that you can use to sell your customers MORE
products - without any blow-back. In fact, they’ll practically
BEG you to sell them more.

“Sales Stackers” Action Blocks will show you how to:

* Apply 11 Seductive Techniques to dramatically increase
Customer Loyalty.
* Create monster back-ends using 5 different methods, any
one of which could easily double your total business revenue
and every one of which could exceed your front-end revenue.
* Never again upset a customer by offering them the wrong
up-sell, cross-sell, post-sell, back-end, or loyalty (yes,
loyalty) offer.
* Deploy an advanced “Recurring Revenue Coverage” model
that causes Pure-Profit Transactions to occur.
* Pay 3-5 times the amount your competitors pay to acquire
a new customer and STILL generate more profit than your
competitors.

Scott, all the other F5 members, and heck - anyone else who
wants to join us now…

Get ready to make more money than you EVER thought possible
WITHOUT having to chase down new customers.

FormulaFIVE clients have gained anywhere from 5% to 50%
increase in NET profits by implementing JUST ONE of these
action blocks - how big an impact could it have for you?

There’s a ton [more info about FormulaFIVE right here]

https://stompernet.infusionsoft.com/go/F5/SN1194

Hope that helps!

Till next time!

~Andy

P.S. Check this out - from a new FormulaFIVE client who started
last week:

“What I did in my business was created products for upsell and
cross-sell.  I’m coming from brick and mortar business into the
internet.

On my teleclass I announced my upcoming webinar but what I did
differently was expanded the value of taking the class (Vision
Mapping).  I showed how it would be free after successfully
learning and useing the systems of the mapping technique and
how this process could be used over and over again.

I had 6 people sign up for the class and the bonus coaching
which comes to over $900.00 (well over my first payment for
F5.)

Then I just received a call today asking me to do a health
function at a notable location in Washington DC, and I had a
meeting yesterday that brought me 3 other clients at $1200.00
each.

These same people have expressed heavy interest in becoming
members of my 4 tier leveled membership (level 2) which is
$100.00 a month investment on their part.

Estimated time is 3 hours plus watching videos 1-3.  Let me
shoot this off to make the deadline!”

- Jesue C. Walker

FormulaFive is filling up fast!  Use the “Recession Buster”
plan to secure your spot before it’s gone. [Get it here]

https://stompernet.infusionsoft.com/go/F5/SN1194